Board of Advisors

Ambassador Otto J. Reich

Mr. Otto Juan Reich is the President of Otto Reich Associates, LLC, of Washington, DC, a consulting firm that provides international government relations, trade and investment advice to US and multinational clients. He has extensive experience in private enterprise, government, and the U.S. military, primarily focusing on Latin America and the Caribbean.

From 2001 to 2004, Ambassador Reich served as Assistant Secretary of State for Western Hemisphere Affairs, reporting to Secretary of State Colin Powell, and as President George W. Bush’s Special Envoy for Western Hemisphere Initiatives. In this assignment he was concurrently a Senior Staff Member of the National Security Council, reporting to Dr. Condoleezza Rice.

From 1989 to 2001, Ambassador Reich was a private consultant, advising clients on international government relations, market access and strategic planning, first as a partner in the Brock Group and later as president of his own consulting firm, RMA International. In 1991 and 1992, as a private citizen and at the personal request of President George H. W. Bush, Ambassador Reich served as Deputy U.S. Representative to the U.N. Human Rights Commission in Geneva.

In the 1980’s, Reich received three appointments from President Ronald Reagan. In reverse chronological order, these were: From 1986 to 1989, U.S. Ambassador to Venezuela, work for which he was awarded the highest commendations of both the State Department and the Republic of Venezuela. As Special Advisor to the Secretary of State from 1983 to 1986, he established and directed the Office of Public Diplomacy for Latin America and the Caribbean, which received the Department’s Meritorious Honor Award. From 1981 to 1983, a period of high-level US financial support to the region, he was Assistant Administrator of the U.S. Agency for International Development (USAID) in charge of U.S. economic assistance to Latin America and the Caribbean.

Ambassador Reich received a Bachelor’s Degree in International Studies from the University of North Carolina (1966) and a Master’s Degree in Latin American Studies from Georgetown University (1973). His military service (1966 – 1969) included duty as a lieutenant in the U.S. Army’s 3rd Civil Affairs Group (Airborne), Panama Canal Zone. Mr. Reich appears regularly on US and Latin American media. From 1998 to 2001, he was co-host of CNN International’s “Choque de Opiniones,” a Spanish-language public affairs program.


Mr. Castelli is currently a Co-Founding Partner of BM Counseling in Rio de Janeiro Brazil.  BM Counseling is a group of seasoned professionals, mostly former CEO’s that focus on traditional management consulting activities and services for Brazilian national and multinational companies both domestically and internationally.

Prior to BM Counseling , Aldo spent 22 years working for Shell, most notably as President of Shell Brazil, Corporate Vice President of Shell Oil Product Latin America and CEO of all Regional operations in the Caribbean and Central America. His assignments at Shell ranged from operations, government relations, finance, strategy in the Americas and as Corporate Adviser supporting the Group Managing Directors in the Shell head-office in London.

Mr. Castelli has also a  strong financial and leadership background based on his 16 years’ experience within the financial sector (External & Internal Audit Manager, Finance Manager, and Controller) both in Shell and in Price Waterhouse in Sao Paulo and Houston. Aldo has extensive experience in managing business organizations in complex and unstable environments (multi-cultural; regulated & deregulated markets and with high volatility).

Aldo obtained a degree in Business Management and Accounting from Mackenzie University in Sao Paulo(1978-1984); complemented by numerous executive development programs in the United States, England (Oxford), and France (Insead).  He has previously served in a number of Business Chambers such as a member of the Rio American Chamber and as President in 2003/05 of the Brazil Britain Chamber (Britcham).


Mr. Scoffone is proven executive leader with record of success boosting sales, empowering sizeable global teams, and creating a healthy bottom line for industry-leading, billion-dollar retail and B2B businesses. He has gained this experience during an outstanding senior executive career at Shell International, with 34 years in the downstream business.

Over the last ten years he has held a number of senior executive and board positions with direct P&L accountability for business in growth markets such as: Brazil, China, India, Indonesia, Vietnam, Russia, and Turkey, having lived and worked in: USA, Argentina, Chile and the UK.

As VP Alternative Energies from 2008 to 2012, Mr. Scoffone developed and implemented the strategy that led to the formation of the largest sugar ethanol company in the world, with a market cap of $12 billion. He was a member of the Global Lubricants Management Team from 2004 to 2008, commencing as VP Transport Lubricants, at which stage he was instrumental in the creation of Shell Lubricants as a global business organization. Later Mr. Scoffone was VP Fast Lubes and President of Jiffy Lube International, with full P&L responsibility for $1.5 billion in sales.

Prior to this Mr. Scoffone held various senior positions in Latin America among others as: VP Lubricants (Latin America); VP Commercial (Southern Cone); Marketing Manager Retail and B2B Argentina; and Retail Manager, Argentina.

Mr. Scoffone graduated in Chemical Engineering from Universidad Nacional del Sur in Argentina and undertook postgraduate research there. He has also attended the Harvard Business School in the US and Insead Business School, France.


Bruno Motta is a senior marketing, brand & communications professional who held a number of senior sales, marketing and general management roles, as well as non-executive directorships, in Brazil, NL, Switzerland and the UK.

Bruno was Brand VP for the Shell group and CEO for Shell Brands international, with responsibility for Shell brand strategy & standards, global corporate advertising, promotions, media planning and buying, sponsorships – including the management of the Shell Formula 1 relationship with Ferrari over a number of years, as well as for the licensing of the Shell brand to third parties around the world. In this position he was also a member of the Shell global Retail and Corporate Communications leadership teams.

Prior to that, he performed a variety of senior marketing, sales and general management roles in a number of Shell global businesses, both in B2C and B2B segments. Those included the positions of Latin America Commercial Fuels GM, Latin America Retail Marketing GM, Global Autogas (LPG) Manager, Global Advertising and Sponsorship manager, Retail Sales Director and Marketing Communications Manager for Shell Brasil. During his career he developed his expertise in many sales & marketing disciplines in local, regional and global roles.

Bruno has a degree in Communications with specialisation in Advertising, post-graduation in Marketing and leadership development at the IMD.